From January 7 to 11, 2025, the world’s top technology exhibition CES was held in Las Vegas, USA. Amorepacific won its sixth consecutive CES Innovation Award with its voice-driven generative AI makeup recommendation app Wanna Beauty AI.
The app analyzes user photos to provide personalized makeup solutions and virtual try-on experiences, setting off a new wave of digital transformation in the beauty industry.
Meanwhile, Shiseido showcased its Skin Visualizer skin analysis device. The tool performs real-time, contactless evaluations of gloss, texture, elasticity, and microcirculation, and it is suitable for all genders, skin tones, and types. It provides users with accurate and science-based skincare recommendations.
These innovations demonstrate how AI-based personalized beauty and intelligent skin diagnostics are becoming the core direction of technological upgrades across the industry.