Industry research firms have identified the following major trends in the global beauty industry for 2025:
Green and eco-friendly formulations using natural and sustainable ingredients.
Immersive experiences such as AR/VR try-on.
Personalized skincare enabled by AI-based diagnostics.
Anti-aging and regenerative treatments.
Intelligent skin analysis devices.
Cruelty-free practices and clean beauty concepts.
Supply chain transparency supported by blockchain traceability.
3D-printed cosmetics.

Applications of nanotechnology.
Fully integrated omnichannel digital marketing.
These trends provide valuable direction for Huikeyan in areas such as product design, sustainable packaging, and the development of intelligent beauty devices.